Working with Marks and Spencer, Butterfly Conservation ran a highly publicised nationwide butterfly count during the last week of July 2010.

With over 10,000 participants posting more than 200,000 individual butterfly sightings on the Big Butterfly Count website, the count has provided incredibly valuable information on the changing distributions of different butterfly species.

Building on the success of 2010 I was involved in 2011 by managing the development of the design and refining the functionality to optimising for the new campaign.

The Big Butterfly Count