If apps are for tasks and the web is for content then why does Flipboard make for such a great app?
In recent talks and articles I have been explorer the circumstances in which an app makes sense for your online presence. There are, however, some areas that are a little grey. Some apps are content based but just seem to work. In this article for boagworld.com I look at one striking example; Flipboard, and offer some insight into this special cases.