2011 saw the 15 billionth download from the apple app store and there are now over 500,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”. I gave this talk at this years IWMW explores the context in which an app is the right solution. It also highlight the situations in which other mobile web solutions are the right approach for your organisation and your users.

Voted the best talk at this years conference, this presentation should be usful for anybody deciding on their mobile strategy.

IWMW 2012