Bufferapp is a service that allows the user to schedule their output to their social networks. This is particularly useful to enterprise level users as a means of drip feeding marketing style messages to their networks. I use it myself to share interesting articles that I come across. Whereas I tend to do my reading during a single session in the day Bufferapp allows me to send these links out over a few hours, rather than spamming my followers with a large collection of links all at once.
This project involved discussions on refocusing and simplifying the existing app and using those discussions as a guide to develop a process flow and ultimately a new design for their iOS native app.
It become clear that original bufferapp was having an identity crisis. It was trying to be both a management client for the buffer service as well as a general twitter client. This lack of focus meant that it did neither task particularly well and contributed to a frustrated user base.
Users, in general, were not using bufferapp as their twitter client. Instead they were using the myriad of other techniques to add items to their buffer. And so, it was obvious to hide away some of the less used functionality and focus the app on its core task; buffer management.
Apps should do a few things and do them really well. Focus and simplification was the key to this project.