Do I really need an app for that? [video] – econsultancy.com

 

I recorded a video, included the slideshow of my IWMW12 session. This has been posted up on econsultancy.com and explores the merits of app development over the use of the web when considering mobile as medium. As more and more organisations seek to identify the right mobile strategy for them this presentation is useful in helping you to understand the place of websites and the apps.