Do I really need an app for that? [video] – econsultancy.com

Posted by on Jul 9, 2012 in mobile | No Comments

I recorded a video, included the slideshow of my IWMW12 session. This has been posted up on econsultancy.com and explores the merits of app development over the use of the web when considering mobile as medium. As more and more organisations seek to identify the right mobile strategy for them this presentation is useful in helping you to understand the place of websites and […]

Do I need an app for that? #IWMW12

Posted by on Jul 3, 2012 in mobile | No Comments

2011 saw the 15 billionth download from the apple app store and there are now over 500,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct. 2012 has been labeled the year of the app, but as you consider your mobile strategy it is […]

Apps do not equal money – econsultancy.com

Posted by on May 28, 2012 in mobile | No Comments

I have been writing for econsultancy.com on the subject of needing a mature approach to app development. It is important to have a business plan that achieves a return on your investment when you are developing an app.  And no, ‘build and they will come’ is not a business plan. Findabilty is huge problem for new apps. If […]

The business of apps podcast – interview

Posted by on Apr 26, 2012 in mobile | No Comments

I was invited on the podocast; “The business of apps” to discuss how to monitise your new app developments. We talked about that, and a bunch of things, and generally had a great time. You can listen to show at whomakesapps.com. Enjoy. In today’s episode: Christine King gives us the news:  Behind the Success of […]

Developing a mobile strategy is really quite important

Posted by on Apr 25, 2012 in mobile | No Comments
Developing a mobile strategy is really quite important

I was recently in Nottingham speaking at the Mobile Marketers Conference 2012 on why we should bother about mobile at all. Why does mobile matter? 

Monetising your apps with IAP – econsultancy.com

Posted by on Apr 24, 2012 in mobile | No Comments

After some interesting experiences developing the iPad app Simpl I share some thoughts with econsultancy.com on the pitfalls of trying to monetise your app with in-app purchasing. It is increasingly obvious that a mature approach to ROI is needed when taking on a new app development. On the face of it IAP seems to be an […]

The two most common questions asked of app developers

Posted by on Apr 4, 2012 in mobile | No Comments
The two most common questions asked of app developers

In my role running an app agency I am frequently asked the same two questions by prospective clients. How much does it cost to build an app? How long does it take to build an app? My answer is, more often than not, enough to scare off the prospective new client and they are never […]

Do you really need an app for that? – appbookers.com

Posted by on Apr 2, 2012 in mobile | No Comments

When considering your mobile strategy it is important to consider the role of your website as well as the other digital mediums now available to us in the mobile world. Increasingly the default of many organisations is to develop an app. Often these apps are simply regurgitating their website content. This is completely the wrong approach. In this post for appbookers.com […]

Emotional about mobile

Posted by on Mar 8, 2012 in mobile | No Comments
Emotional about mobile

My mobile phone is an extension of me. Everything I do in my day to day life is through my phone in some form. It holds my photos, my music, my videos, my calendar, my email. I interact with my social networks through it, I answer life’s little questions with it. I kill time with […]

Dootrix has a brand new website

Posted by on Feb 29, 2012 in mobile | No Comments
Dootrix has a brand new website

I thought that it was about time that I practised what I preached and so Dootrix (my mobile development agency) has a brand new responsive website. That is pretty much all there is to this story, other than, ooo, isn’t it shiny and resizable! If you are in need of any mobile development work or just want to […]

https://www.houseshowoff.com/