Posts by admin

Is a Tablet mobile or portable?

This post was originally posted on in-traction.com. Head on over and join in the discussion.

This is the question, it seems, that Facebook have been wrestling with for some time. I think that we can all learn from the journey that they appear to have been on. I use the word appear because I have no connection with Facebook, I have no inside knowledge. This is just as the situation appears to me; looking in from the outside.

The Facebook u-turn

Back in November 2010 Mark Zuckerberg, founder of Facebook, said that there would be no iPad app for Facebook as the iPad was not mobile. Yesterday, finally, saw the launch of the Facebook iPad app. So what has changed?

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Navigating The Mobile Maze – The Mobile Factsheet

We all know how important the mobile web has become, but what is the right approach? Should we build an iPhone app or mobile website? This factsheet explores your options.

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Boston Globe proves browser is king. Maybe….

This post was originally posted on in-traction.com. Head on over and join in the discussion.

There has been quite a stir in recent weeks about Boston Globe. This American daily publication has shunned Apple and its in-app subscription model and decided instead to develop a new desktop browser based website  which is optimised for mobile browsers using a techniques called adaptive and reactive design. We are going to take a brief look at what they did, why it works for them, and whether or not you should care.

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Beyond the smart phone

This post was originally posted on in-traction.com. Head on over and join in the discussion.

Following on from last weeks post from Kev about how the size of the device really does matter I have found myself considering how I actually use my devices. While I was aware that use of my laptop had changed since I started using an iPhone I was quite surprised to realised that my usage of my iPhone had radically changed since I started using an iPad.

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Mobile internet use nearing 50%

This post was originally posted on in-traction.com. Head on over and join in the discussion.

The BBC reported this morning on numbers from the office of national statistics that showed the continued increase in Internet access via mobile devices. In total 45% of people accessed the Internet while out and about. This is up form 37% the year before.

Most interestingly the percentage of young people (16-25) has topped 70%. This points to the continuation of the strong increase in mobile access.

These numbers are no surprise and add further weight to argument that your organisation must invest in mobile. Whether you decide to go native, web based, or some other hybrid solution  the message is clear. Your customers are on the move.

It’s time to invest.

 

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